Sergio Bohada

I am a professional publicist who graduated from the Universidad Autónoma de Occidente in Cali with more than 10 years of experience as a creative copywriter creating integrated campaigns in advertising agencies like Proximity BBDO, Sancho BBDO, Grey, The Coach, Sístole BBDO, McCann, and VMLY&R. Now I work as a copywriter for Canva and Aventice Design Studio.

I love advertising. Seeing it and doing it. Every day I am in charge of writing the headlines and the texts that accompany them, but what I like most is to think of ideas and solve the problems that come to us. And if no problems come, I make them up. I identify a lot with the definition of Ad Nerd that Anselmo Ramos shares in his article "In Search of Ad Nerds": Ad nerds experience their life through the lens of the brands they're working with. For every life experience, they're asking themselves, "Could I use this for an ad?".

I have worked for national and regional brands such as VISA, Chevrolet Buses/Trucks, Bimbo Colombia, Kinder, tic-tac, Ferrero Rocher, Nutella, Nike, Fox Sports, Tiendas Ara, Productos Ramo, among others.