Louise Signard
Freelance Senior Creative AD at juliaandlouise.com
London, Reino Unido
TituloBootiques
Agência
Campanha Bootiques
Anunciante Boots Opticians
Marca Boots
PostedJulho 2020
Sector Empresarial Drogarias, lojas especializadas
Filosofia Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques.
Tipo de Mídia Interatividade
Produtora
Director de arte
Redator
Chief Creative Officer
Director criativo
Director criativo
Director criativo
Realizador
Editor
Director de fotografia

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