Titulo | Bootiques |
Agência | Geometry Global - London HQ |
Campanha | Bootiques |
Anunciante | Boots Opticians |
Marca | Boots |
Posted | Julho 2020 |
Sector Empresarial | Drogarias, lojas especializadas |
Filosofia | Boots is a well-loved British institution. But when it comes to Christmas gifting, it’s considered a last resort, rather than a first choice. Boots needed a campaign that shook up its customers’ perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, Ogilvy UK made individual shops for every single type of person (literally). And called them Bootiques. |
Tipo de Mídia | Interatividade |
Produtora | Academy Films |
Director de arte | Louise Signard |
Redator | Julia Fuscaldi Reboucas |
Chief Creative Officer | André Laurentino |
Director criativo | Richard Hartle |
Director criativo | Jude Whyte |
Director criativo | Vaughan Townsend |
Realizador | Si&Ad |
Editor | Mike Friddle |
Director de fotografia | Andre Chemetoff |