BARBARA Bueno

Lead the Agile Lion digital content creation hub for P&G Brazil in partnership with Publicis Group.

Clients: Pampers and Always.

Responsible for social media content plan for brands on Content Studio, Nestlé first in-house content production.

Brand guardian to ensure the brand strategy is being implemented, integrate with other brand's initiatives guaranteeing consistent messages across platforms and coordinates the strategists' team.

Clients: Nestlé, Ninho, Nescau, KitKat, Nestlé Chocolates, Maggi, Leite Moça, Nestlé Health Science, Nestlé Infant] Nutrition.

Strategic planning focused on digital, CRM and social media.
- define roles for client's digital channels, develop its social persona, content territories and best practices guidance.
- integrante marketing/sales campaigns with loyalty program; suggesting flows, formats, content, etc
- extract customer insights via data gathering from market tools

Clients: Magazine Luiza, Premmia, Calvin Klein, GRAACC, Citibank, Motorola, Nescau.

- Develop digital and social media strategy aligned with business goals;
- Suggest tactical plans and special projects with influencers specifying formats and channels that fits with the costumer's journey;
- Recommend content types and identify possible gaps; Editorial calendar planning;
- Conduce market research, competitive analysis and benchmarks;
- Nurture social activation for experts (client employees) to encourage participation in social communities and value engagement activities;
- Coordinate the work of a community manager that manages the client's social networks on a daily basis, ensuring support and supervision on the deliveries;
- Work across organizations (client and agency), collaborating directly with key teams to provide oversight for all aspects of the social media program including social listening research, planning, engagement and measurement to achieve the program objectives through digital and social media.

Client: IBM Brasil