Nicolas Garcia
Associate Creative Director at Science & Sunshine Dubai
Dubai, Emirados Árabes Unidos
Sumário
A Copywriter and Ad-Nerd, obsessed with powerful words, bold ideas, and clever strategies. A failed football player on a journey to become a legendary adman. Curious, driven, and utterly passionate about changing people’s behaviour through bold strategic and creative thinking.
I have been slinging ink, winning pitches and creating integrated campaigns for over seven years, working for world-class brands such as Heineken, Samsung, Nestlé and MetLife. I’ve picked up a couple of awards along the way at Cannes, D&AD, One Show and Effies, just to name a few— though I like to think my best work is yet to come.
Línguas
- Inglês - Native
- Espanhol - Native
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Positions
Associate Creative Director
Science & Sunshine Dubai
Emirados Árabes Unidos
April 2021 - Present (3 anos)
- Currently leading the copywriting and conceptual work on both regional and global title launches for Netflix Middle East.
- Managing a team of 7 creatives.
- Recognized as one of the ‘Creative Faces to Watch under 30’ by Campaign Magazine Middle East.
- 2023 Independent Agency of the Year at Effies.
- Managing a team of 7 creatives.
- Recognized as one of the ‘Creative Faces to Watch under 30’ by Campaign Magazine Middle East.
- 2023 Independent Agency of the Year at Effies.
Sr Copywriter
VMLY&R Dubai / Commerce
Emirados Árabes Unidos
October 2019 - April 2021 (1 ano 6 meses)
Led the copywriting and conceptual work to successfully launch BAT’s Vuse ePod and flavour pods in the Middle East and Africa—Activations, campaign concept, Retail KVs, and messaging pillars.
- Helped some of our most important clients stay relevant and thrive during one of the most challenging, and uncertain times the world has ever faced.
- Got some Cresta, The Drum and Dubai Lynx Shortlists for The Nestlé Nutrition Cart retail activation.
- Helped some of our most important clients stay relevant and thrive during one of the most challenging, and uncertain times the world has ever faced.
- Got some Cresta, The Drum and Dubai Lynx Shortlists for The Nestlé Nutrition Cart retail activation.
Played a key role in elevating the creative output of the agency and winning new businesses (Including MetLife Gulf and Morris Garages).
- Led the Creative Team for roughly 5 months—before Ali Shabaz joined as our Regional Executive Creative Director.
- Worked on multiple digital-led creative projects for regional and global clients such as MG, MetLife, Air Miles, Emirates Flight Catering, marhaba, and BMW.
- Led the Creative Team for roughly 5 months—before Ali Shabaz joined as our Regional Executive Creative Director.
- Worked on multiple digital-led creative projects for regional and global clients such as MG, MetLife, Air Miles, Emirates Flight Catering, marhaba, and BMW.
Copywriter / Group Director
Bogota, Colômbia
January 2014 - August 2017 (3 anos 7 meses)
Started as an intern and quickly made my way to Senior Copywriter / Heineken Group Lead within 3 years.
- Worked on multiple projects for Samsung’s Mobile, TV, and Home Appliances divisions, gaining a wealth of experience in Brand Activation, Digital, and Experiential Marketing.
- I took part in several pitches and new business opportunities, where I played an integral role in winning Heineken’s account.
- Won multiple awards including 3 cannes lions
- Worked on multiple projects for Samsung’s Mobile, TV, and Home Appliances divisions, gaining a wealth of experience in Brand Activation, Digital, and Experiential Marketing.
- I took part in several pitches and new business opportunities, where I played an integral role in winning Heineken’s account.
- Won multiple awards including 3 cannes lions
