Raul Queiroz

As a Head of Design, my primary responsibility is ensuring design excellence for healthcare digital products by implementing quality checkpoints and offering UX-standard solutions while updating the design library. In addition to supporting my team, I strive to integrate design within the company's top management framework, demonstrating how it can optimize customer-centric approaches and contribute to achieving business goals. My role encompasses service and research management, experience management, and design management, all pertaining to user interfaces and maintenance of the Rede D’Or full digital products ecosystem.

I actively engage in shaping and delivering various UX and UI projects while collaborating with multiple stakeholders across the product lifecycle. This has a direct impact on product features and leadership decisions, involving managing all operational aspects of the Design Team, including services, strategies, creativity, delivery, and scalability. Additionally, I oversee the product design management for Rede D'Or São Luiz company's websites and their services platform, as well as operational management and team development of the UX Research team. My focus is on the development, maintenance, scaling, and evangelization of all user-centered design guidelines and policies, including DesignOps and Design System Ops. My product expertise spans websites, web applications, native applications, management systems, conversational solutions like chatbots, and certain operational processes within hospitals.

As a Creative Director, my responsibilities encompass conceptualizing campaigns, overseeing visual design, user experience, and user interfaces, and approving various creative materials produced by my team or freelancers. I am also skilled in creating, maintaining, selling, and coaching product discoveries and developments across diverse scopes.

As a partner, I managed the agency's general administration, including cash flow, supplier relationships, and business modeling. Additionally, I have conducted numerous business consultations for established brands and startups, involving competitive and opportunity analysis, strategic, commercial, and operational planning, branding (visual identity, (re)positioning, brand architecture), and experience (journey mapping, concept development, service design, information architecture, and interface design).

In these roles, I have also been actively involved in research coordination, facilitation, mentoring, and monitoring results to ensure the successful execution of projects.

Clients served: Reserva, Rede Globo, Multishow, Readers Digest, TIM, MedGrupo, Revista Tatame, Banda Black Rio, ATC-Rio, Florida Cup, Patricia Pillar and others.

I held responsibility for the conception, management, and production of all campaigns, visual design, user experience, and user interfaces, as well as the approval and production management of various creative materials generated by the online team. Additionally, I initiated and sustained a digital transformation process for eight months, leading to the creation of several products and businesses, some of which were successfully launched.

I was responsible for creative management and production of all campaigns, visual design, user experience, user interfaces, flash production and development. Also, I was responsible for create, manage and scale all operational processes of digital department. Clients served: Oi, Cultura Inglesa, Editora Record, Editora Campus-Elsevier, WWF Brasil, Barra Shopping, Bombril, ActionAid Brasil, Shell, Médicos sem Fronteiras and others.

I was responsible for concept, management and production of all campaigns, visual design, user experience, user interfaces, approbation and production management of all kind of creative material made by team or freelancers. Clients served: Mitsubishi Motors, Top Target, Paralelo 35, Haras Mandala, Haras do Barulho, Raul Furtado and others.