Al Leong

S4FECHAIN is the underlying blockchain protocol that enables S4FE, a freely accessible technology and global network for the registration, search, verification, and identification of lost or stolen property.

AmaZix strives for mainstream adoption of emerging technology, promoting innovators and advocating for best practices. Our mission is to help established brands step up to the next level, while building startups to become major actors in the space. We believe that, as we build the projects of tomorrow, we are stronger together.

International think-tank and advisory firm, headed up by Dr. Daniel Araya, government and policy expert, with the firm focused on innovation, artificial intelligence and international dynamics (US, China). Dr. Araya is a regular contributor to Forbes and other publications.

Consult clients in strategic marketing and fundraising as contract CMO, CEO, Advisor or Consultant. Clients include Crip.to, HashChi, Plannerscape, BitCover, StartupTV, Token2049, Nomisma, Nova Technologies, OTC Trade LLC, Certos.AI, Wealth Square SAS and NULS.io, CertiKShield and Trinax.

NULS.io: marketing advisory for microservices blockchain/cross-chain development platform.

CertiK: marketing (Go To Market) and sales collateral development for a cross-chain protocol with security scoring and decentralized reimbursements for building secure dApps and blockchains. Smart contract coverage by a community-driven collateral pool.

OTC Trade (Chief Marketing Office contract): Strategic marketing leadership for over-the-counter cryptocurrency trading technology platform. (April 2020 to present)

Nomisma (Marketing Advisor): Marketing and ICO advisory to firm's founders. Public relations and market research agency search management including Ipsos Reid, Edelman, Transform Group/Michael Terpin, Inbound Junction, ICOBox. Develop ICO checklist for founders.

Token2049 (Campaign Strategy): eMail marketing campaign strategy and project management for conference's second year. Plan and write 85 emails across 5 customer segments, work with designer and copywriter, manage review cycles with executive team, test and monitor open and CTR rates to optimize results.

BitCover (Chief Marketing Officer): marketing strategy and execution for startup that sold insurance and structured products for blockchain.

ICOBench (Expert/Analyst): Evaluate and rate Initial Coin Offerings (ICOs) and Security Token Offerings (STOs) on leading platform. KYC and anti-money laundering analysis. Team and business plan analysis. (March 2019 to present)

Conducted and published primary research on ICO and Blockchain market sentiment, OTC Trading, Investor sentiment, Staking, between 2018 and 2020.

Strategic management and action planning for client projects as firm. Gather resources including licensed partners, dealer-brokers, advisory partners, attorneys to ensure a successful client engagement with results: capital introductions, raises and closings. Lead investor relations function: presenting issuer projects to raise USD $50 MM to USD $2 billion asset tokenization project for EMAAR, and USD $50 MM for Atari Movie Inc.; USD 13 Million in fees pipeline in Q4 2019 ($3.2 billion in fundraising). Develop, manage database of 3000+ family offices, 52,000 blockchain investors (retail, institutional, funds, cryptofunds, fund of funds, private equity, family offices). Developed relationships with NASDAQ (for anti-financial crimes, AML/KYC, digital identities software dealflow pipeline), Fintech Association of HK, JP Morgan, Sidley Austin, Liquefy and L&Y Law Office. Strategic marketing for group clients: DLF, Asia Blockchain Review, Moonstake. Developed product requirements document (PRD) including product features, gamification, loyalty and rewards, product roadmap for product development.

Person-in-charge for group client engagements: Moonstake (Enterprise Wallet, Staking Solutions), DLF (Contract sales organization and blockchain business development marketing), and Asia Blockchain Review (Special Features - a blockchain media outlet, web portal).

International business development (Middle East, Americas, Europe, Asia). Landed ATARI Movie (Leonardo DiCaprio as executive producer), EMAAR (world's tallest building, largest mall) and Pawa Energy as clients. Regulatory compliance, application and planning. Advise clients on STOs--processes, partnerships, investors, fundraising and events to deliver funding to help grow established startups. QRC is headquartered in Japan and Hong Kong, with 325 employees, located in offices in Vietnam, Singapore, Taiwan, the Philippines, Isle of Man, Japan, London, Shanghai, and Kuala Lumpur Malaysia. Produce USD $3.755 MM in sales pipeline in first 2 months. Drive SFC licensing/partnering compliance for firm, research understanding of Type 1, 4, 6 and 9 SFC licenses; Maltese licensing. Organize event for 100 blockchain leaders, influencers, investors. Conduct primary research (industry survey), email campaigns, survey design, and Can-Spam, GDPR (SAR), UEMO and CASL compliance. Develop presentation proposal decks for STOs and Performance Reporting to executive management. Develop 10-step STO process, develop partnership relationships with attorneys and licensed dealers/brokers to carry out advisory function of firm. Ensure regulatory compliance and drive business development strategy and ensure customer success. Put on QRC-hosted event for 100 executives including CEOs, lawyers, and investors. Client onboarding, KYC/AML, due diligence, and vendor management.

Licensed financial advisory firm. Assist with dealflow, project evaluation, investor relations and database management, and research.

Reporting to the CEO, develop global marketing strategy for Tamwood's three business units, with a focus on LATAM, and EMEA. Developed campaign strategy for Vote Tamwood industry awards campaign winning 7 awards in past 4 years. Develop and implement the innovation strategy, offline and digital media planning programs. Launching 5 program / marketing campaigns (Digital Marketing Diploma/Certificate, Global Startup School, Fundamentals of Food and Beverage, Language Camps and International Business and Management programs worldwide) to agents and fully independent travelers (FITs). Responsible for localization and translation to enhance sales conversion. Conducted competitive and pricing analysis for Vancouver higher-education market with sensitivity analysis, surveys and a focus group. Developed creative a/b/N tests and analyze results to maximize ROI for target markets including Japan, Brazil, Mexico, China, Hong Kong, Italy, Vietnam and South Korea. Conduct primary and secondary research including focus groups and surveys. Manage designers, and translators, including 20 contractors. Tasked to grow marketing department to drive global growth of organization, as well as staff training and development.

Marketing and fundraising for crypto blockchain trading platform: Developed website and content management, copywriting, editing, marketing strategy. Assist CEO with whitepaper and video development (agency), and marketing presentation deck. Team developed blockchain trading terminal with Portware and distribution agreement with Factset. ICO development, business plan and strategy analysis. Marketing website Analysis. Participated in investor introductions for an Initial Coin Offering (ICO) and raised $31-35 MM. Sponsored and judged hackathon. Roadshow cities included: San Francisco/Oakland, Calgary, Chicago, New York, London, Cambridge, Berlin, Seoul, Tokyo, Singapore, Shanghai, Shenzhen, HongKong and Santa Clara. Nurture relationships with investors.

Developed go-to-market strategy, marketing collateral, website content, reviewed business plan and helped to form a credible team.

Marketing and communications outreach, fundraising, crisis communications. Website design and development. Development of press and communications program to ensure media message integrity. Research on Impact, demographics of Commercial Tenancy Act with respect to entrepreneurs, language barriers and demographics as it impacts immigration, innovation, rents, negotiations and community development (jobs, businesses and BC's GDP). Undertook secondary research on immigration trends as it relates to historic and future voting and ridings. Proposed actions based on findings per district. Conducted research on e-petition systems worldwide to support motion debate in parliament and support policy arguments.

Clients: Al-Subeaei Group (Saudi Arabia), BC Legislative Assembly/Jane Shin, Biopharm Systems, Books of Wonder New York, Breveon, Clarus Systems, Clearoute, Company51, Delta Beta Inflight, Dynamix Agitators, Enterprise Wizard CRM, EyeOnPass, Health Research Systems, iRiver America (South Korea), IDG/IDC Canada, iManage, Istuary, Lucidity, Metasoft, Mockingbird Networks, MTS Allstream, Proficient Networks, Rand Digital, Siemens, St. George’s Academy, The Next 36, Techvibes, ToxWeb, and Walt Disney (Kaboose!)

Led team to conduct global business impact assessment and market strategy for Kyoto Accord and the implications on Siemens' multi-line of businesses (power generation, building supplies (SBT), Osram Sylvania South Africa, Trams/Railcars Calcutta, Go Trains Ontario). Presented team findings including financial impact of technology innovation with respect to Kyoto Accord compliance, global emissions credit trading processes, parties and procedures, and competitive marketing strategy.

Helped CEO grow agency revenues from $5 MM to $12 MM in 5 years. Managed tradeshows, exhibits and conferences for F500 global brands, designed creative staging elements, speaker support, proposals and interactive kiosks. He supported the firm with IT user support, database management in a systems analyst role.

Adobe (PostScript 3 launch, Internet Strategy), Apple (Worldwide Developers Conference--5000 attendees, US Tradeshow Strategy, Macworld, PC Expo, Comdex, Apple@Innoventions, 25 Millionth Mac Celebration); Becton Dickenson, Buena Vista Pictures (A Bug's Life Movie exhibit), IBM (e-Business campaign, Macworld), Motorola (Moto Museum, AIM/PowerPC), Kodak (PictureCD, various product launches, Intel Agreement), Intel (Intel-Kodak Agreement), HP (Chapter 2), Disney (Innovations Internet, TAPPI exhibits), SGI, Sony (Professional Equipment HDTV global product launch, NAB), Sun Microsystems, Palm (product launch), US Department of Defense (classified), WebTV (WebTV Plus relaunch), Xerox

Microsoft $40 MM direct response account (seminar business, DR Print for FoxBase, SQL and MS SDK), Intel and Visio $1MM. Market research, vendor billing, office management for Seattle and Portland offices. Assistant to Senior VP of Client Services.