Global Communications & Public Relations Manager a
at
Wunderman Thompson
London, Reino Unido
| Titulo | The Safety Squad |
| Agência | Wunderman Thompson |
| Campanha | The Safety Squad |
| Anunciante | Newell Brands |
| Marca | NUK |
| Posted | Outubro 2022 |
| Sector Empresarial | Outros |
| História | To promote a “temperature-controlled” product, we decided to create a “temperature-controlled” campaign through the Safety Squad, a cast of paper guinea pigs embedded into different printed formats: coasters, stickers, flyers, print ads… available in public spaces such as museums, trains or service areas for parents on-the-go, to test the temperature of their milk before giving it to their babies. Prints embarked a thermosensitive ink that was reacting depending on the temperature of the liquid poured over it. We managed to set the reaction temperature at 35°C. After heating the bottle, parents just had to pour a drop of hot milk into the mouth of a squad member. If the milk was too hot, a warning message was displayed on the paper, preventing them from harming their newborns with burns from ingestion. So, parents could feed their babies with a peace of mind, even the ones who didn’t own NUK’s products. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director executivo criativo | Paul-Emile Raymond |
| Director executivo criativo | Adrien Mancel |
| Director de arte | Florian Amoneau |
| Director de arte | Florence Vignon |
| Redator | Thomas Blanc |
| Redator | Sylvain Chaillou |
| Diretor dos Negócios | Adrien Dumont |
| Account Manager | Lisa Wey |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Chief Creative Officer | Daniel Bonner |
| Chief Creative Officer | Bas Korsten |
| Creative Excellence Manager | Matthew Garrard |
| Global PR Manager | Emilie Sharp |
| Produtora | Ray Production |
| Chefe de produção | Valérie Montiel |
| Illustrator | Kristof Luyckx |
| Tech solution partner | Georges Meirinho |
| Director de publicidade | Elisabeth Lanner |
| Director de publicidade | Birgit Meyer |
| Director de publicidade | Bora Sejdini |