“It’s not just about what’s on the table. It’s about who’s around it."
História
When The Buntin Group, Nashville-based leading independent brand communications firm, received word from long-time client the Chinet® brand about producing a brand-new holiday spot in the midst of a global pandemic, political season and social unrest – they decided to take the opportunity to flip the proverbial script.
Filosofia
From the initial brainstorm, inspiration wasn’t hard to come by. The team went to work, drawing upon what 2020 had them missing most: being together. However, as racial and political tensions continued to rise across the country, what began as an idea centered around “gathering” evolved into an opportunity for a greater message of inclusion and belonging.
Problema
While we’ve been keeping our hands away from our faces, COVID-19’s clutches haven’t spared a single part of our industry. From über-sensitive messaging to complete production shutdown, the virus has touched every aspect of the industry and the work that agencies and clients are aiming to create.
Resultado
Each family invited the team into their homes with open arms and ovens on, so Buntin could document their celebrations from kitchen prep to post-dinner traditions. Taking care to adhere to COVID safety precautions, director Connor Carroll employed a “fly on the wall” filming style that not only respected social distancing, but uniquely welcomed the natural movement of these intimate gatherings – making the imperfect moments captured feel perfectly human.