Taco Bell - "Fry Again"

Deutsch

Deutsch Los Angeles, Estados Unidos

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Titulo	Fry Again
Agência	Deutsch
Campanha	Fry Again
Anunciante	Taco Bell
Marca	Taco Bell
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Restaurantes e comida rápida
Filosofia	With the return of Taco Bells #1 best selling limited-time offering comes a spicy plot twist to the faux movie campaign that has accompanied each iteration of fries since they first debuted on menus back in 2018. For the first time ever, Taco Bell's Live Mȧs productions co-created the storyline together with its biggest fans. The virtual writers room began earlier this year as Taco Bell called for submissions via the "Taco Bell's Nacho Fries Challenge". "Fry Again" was produced with the brand's 1.9M Twitter followers were invited into the writer's room. The plot alone wasn't all that fans had a say in. From choosing to name the main character "Vanessa", to selecting the type of sports car she would be driving, Taco Bell engaged fans via creative polls on Twitter and Instagram to determine the main character's outfit, sidekicks, all the way down to naming her dog, "Baja."
Tipo de Mídia	Viral
Comprimento	60 seconds
Director criativo	Felipe Machado
Director criativo	Lincoln Lopes
Director de arte	Heather Patterson
Redator	Bo Belanger
Realizador	Sean Baker
Editor	Conor O
Finishing	Alt VFX
VFX Company	Alt VFX
Integrated Producer	Steven Frailey
Estrategista	Jen Rose