| Titulo | IRREPARABLE TRAUMA |
| Brief | Although road accidents are heavily covered by the media, many drivers still do not give priority at pedestrian crossings. How can we change this habit?Through a social experiment that shows drivers how vulnerable pedestrians are compared to cars in traffic: you can fix cars, but you can’t fix people.We posted a very tempting ad on one of the biggest car resale platforms in Romania. When drivers came to see the car, they asked whether it had suffered accidents and were surprised to hear the answer from real victims.The campaign generated online awareness with over 3.5 million organic views and immediately became a headline in over 20 publications and TV stations.The stunt was published online and followed by a series of testimonials with victims who shared the long-term physical and emotional effects of their road accidents generating a nation wide debating regarding this major issue. |
| Agência |
Mercury360
|
| Campanha |
Irreparable trauma
|
| Anunciante |
Romanian Police
|
| Marca |
Pedestrian Safety
|
| Posted | Janeiro 2021 |
| Sector Empresarial | Governo e outras instituições
|
| História | Problem: Romania is unfortunately leading the European ranks when it comes to road accidents involving pedestrians, on and off the crossings. In 2018, 895 pedestrians were hit by cars and 134 of these cases were fatal. Although road accidents are heavily covered by the media, many drivers still do not give priority at pedestrian crossings. |
| Tipo de Mídia |
Viral
|
| Director criativo |
Liviu ?Urcanu
|
| Client Services Director |
Mihaela Bourceanu
|
| Director de contas |
Loredana Hatingher
|
| Group Creative Director |
Camelia Grad
|
| Director de arte |
Victor Trifan
|
| Designer gráfico |
Irina Ganda
|