Anais Association - "ANAIS - Isolate Violence"

Centrade Cheil

Centrade Cheil Bucharest, Romênia

2051

Titulo	ANAIS - Isolate Violence
Brief	While social distancing did help Romania’s overburdened healthcare system, another dangerous virus was spreading in people’s homes. Domestic violence had registered a surge, as abusers spent more time in uninterrupted contact with their victims. Sometimes in the same room, as more than 55% of Romanians live in overcrowded homes. The income insecurity triggered by the economic crisis led to even more pretexts for violence.So, as everyone only paid attention to COVID-19 related news, we have subverted the popular imagery associated with the virus, microscopic images and social distancing infographics to paint the grim story of the domestic abuse virus wreaking havoc behind closed doors.
Agência	Centrade Cheil
Campanha	#IsolateViolence
Anunciante	Anais Association
Marca	Anais Association
Posted	Janeiro 2021
Sector Empresarial	Violência doméstica, agressões sexuais
História	An anti-domestic violence Romanian NGO
Tipo de Mídia	Interatividade
Director executivo criativo	Mihai Gongu
Group Creative Director	Roxana Nita
Director de arte	Victor Trifan
Director de arte	3D Designer
Redator	Alexandru Iliescu
Redator	Robert Ghita
Account Manager	Ana Maria Radulescu
Client Services Director	Carmen Miruta