| Titulo | S.O.S Maps |
| Brief | Colombia's worst social crisis exploded, but the pro-government news did not communicate the truth. In addition to this, on May 6, Instagram removed and blocked the stories that millions of Colombians uploaded to ask for help. So, as it was not possible to show what was happening from within the country, we decided to go out and go to the maps of the whole world so that the call for help S.O.S of Colombia could be seen and heard in the 5 continents.We hacked Google Maps and gave it a new use, making it the medium to show what was really happening in the country.How?In the albums belonging to the most visited monuments and tourist sites in the world, we upload photos of what was happening in real time in Colombia. In this way, millions of people on the planet, surprisingly learned what the Colombian media were not saying. |
| Agência |
Ariadna Communication
|
| Campanha |
S.O.S Maps
|
| Anunciante |
Temblores ONG
|
| Marca |
Temblores ONG
|
| Posted | Novembro 2021 |
| Sector Empresarial | Direitos humanos
|
| História | Colombia's worst social crisis exploded, but the pro-government news did not communicate the truth. In addition to this, on May 6, Instagram removed and blocked the stories that millions of Colombians uploaded to ask for help. So, as it was not possible to show what was happening from within the country, we decided to go out and go to the maps of the whole world so that the call for help S.O.S of Colombia could be seen and heard in the 5 continents.We hacked Google Maps and gave it a new use, making it the medium to show what was really happening in the country.How?In the albums belonging to the most visited monuments and tourist sites in the world, we upload photos of what was happening in real time in Colombia. In this way, millions of people on the planet, surprisingly learned what the Colombian media were not saying. |
| Problema | Temblores NGO seeks to activate and mobilize community processes of social transformation that shake the hegemonic structures that continue to maintain exclusion, violence, discrimination and the systematic denial of the rights of communities and populations that have been historically marginalized and ignored by the state. |
| Tipo de Mídia |
Interatividade
|
| Chief Executive Officer (CEO) |
Juan-David Pinzón
|
| Managing Diretor |
Ricardo Aguilar
|
| Managing Diretor |
Miguel Bulnes
|
| Regional Chief Creative Officer |
Andrés Riaño Martínez
|
| Innovation Director |
Daniel Ramírez
|
| Director criativo |
Samuel Torres
|
| Redator |
Andrés Riaño Martínez
|
| Redator |
Andrés Gutiérrez
|
| Director de arte |
Sergio Vega
|
| Director de arte |
Carlos Iregui
|
| Director de arte |
Camilo Aguirre
|
| Project Manager |
Santiago Valencia
|