Pacifica craft beer made with seawater - "Pacífica, the beer that united two countries "

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Marca: Pacifica craft beer made with seawater

Anunciante: Franka Craft Brewery.

Titulo	Pacífica, the beer that united two countries
Anunciante	Franka Craft Brewery.
Marca	Pacifica craft beer made with seawater
Data da primeira Transmissão/Publicação	2018 / 1
História	Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created "Pacifica", the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. We created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate “Pacifica”. The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week. Using the commercial we then invited Bolivians and Chileans residing in Bolivia to try this unique recipe at an inauguration event on March 23, 2018 the day Bolivians celebrate “El día del Mar”. In addition, we achieved 20,000 views of the manifesto video in just one day, more than 51,000 people reached in social media and 25% growth of fans in social networks. And so, that's how a small craft brewery facing large national beer companies managed to united two countries with absolutely no budget. Pacifica, the sea can be shared Credits: Creative Team: Eduardo Baeza,Sergio Chisaka, Miguel Zambrana, Samuel Torres, José Bertero. Account Executive: Estela Vargas Audiovisual Producer: Paola Rodríguez Responsable Client: Gonzalo Campero Production: Cabruja Films Director: Luciano Panei Director of photography: Ytalo Cabruja Executive producer: José Luis Cabruja Post-production: Maxi Daens Musical Production: Polenta Studios - Federico Amaya/ Matias Berdiales Country: Bolivia Media Type
Tipo de Mídia	Case Study
Comprimento	121 seconds
Director criativo	Samuel Torres