Clorox - "Green Poster - Deuteranopia"

Horizon FCB

Horizon FCB Dubai, Emirados Árabes Unidos

387

Marca: Clorox
País: Emirados Árabes Unidos

Anunciante: Clorox

Titulo	Green Poster - Deuteranopia
Agência	Horizon FCB
Campanha	Colors As They Should Be
Anunciante	Clorox
Marca	Clorox
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Produtos de limpeza, sabões, detergentes
Legenda	Colors as they should be, Even those you can't see
História	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. So we came up with colors as they should be. A campaign that talks to everyone no matter how they see color. We crafted a series of posters that were fully or partially visible to different people with varying levels of color deficiency.
Filosofia	Clorox colors is known for boosting, brightening and keeping the colors in clothing true. All colors. Including the ones people are unable to see. We wanted to create the first communication that communicate different messages to regular and color blind people in the same poster.
Problema	8% of the population in the Middle East have some form of color deficiency, this prevent them from seeing colors the same way we do. How can Clorox Color Booster a product that stands for protecting colors communicate to them that we have got your colors covered?
Resultado	Studying the color palettes of the 3 main types of colorblindness (Protanopia, Deuteranopia, and Tritanopia) was necessary so our headlines could be read by different groups of people. As an added design detail, people can also discover that the familiar circles of the Ishihara test have been replaced by clothing items linking back to Clorox laundry detergent. The result was a fun lighthearted campaign that intrigued viewers to try and read the messages embedded in the design, making ads that are engaging and rewarding.
Tipo de Mídia	Poster
Mercado	Emirados Árabes Unidos
SVP/Global Creative Director	Danilo Boer
Director executivo criativo	Rodrigo Leal Rodrigues
Director criativo	Colin Smith
Director assistente criativo	Antonio Cué
Senior Copywriter	Thomas Gheorghiu
Senior Art Director	Ahmed Montaser
Director assistente criativo	Marcos Vinicius Laginestra Becker
Redator	Sameer Kochure