Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, Hungria

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AHR Valley - "#flutwein - Our Worst Vintage"

Seven.One AdFactory

Seven.One AdFactory Unterföhring, Alemanha

Prêmios

1131

Marca: AHR Valley
País: Alemanha

Anunciante: AHR Valley

Titulo	#flutwein - Our Worst Vintage
Brief	Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions.
Agência	Seven.One AdFactory
Campanha	#Flutwein
Anunciante	AHR Valley
Marca	AHR Valley
Posted	Novembro 2022
Sector Empresarial	Vinhos, champagnes
História	After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.
Tipo de Mídia	Case Study
Director criativo	Friedrich-Paul Spielhagen
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Redator	Daniel Koller
Redator	Friedrich-Paul Spielhagen
Director de arte	Anne Eitze
Director de arte	Janine Koller
Director de arte	Jörg Petzold
Estrategista	Matthias Buratti
Estrategista	Stephan Fischer
Project Manager	Rebecca Marek
Project Manager	Ann-Kathrin Hackl
Influencer Management	Marie-Jeanette Honrath
Digital Creative Director	Jürgen Metzner
Web designer	Elisabeth Thirmeyer
Web designer	Johanna Krünes