Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, Hungria

See all work

WWF - "Save Classic Blue"

White Rabbit

White Rabbit Budapest, Hungria

Prêmios

6092

Esse anúncio faz parte da Coleção ACT Responsible

Marca: WWF
País: Hungria

Anunciante: WWF

Titulo	Save Classic Blue
Agência	White Rabbit
Campanha	Save Classic Blue
Anunciante	WWF
Marca	WWF
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Questões ambientais e animais
História	Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution.
Filosofia	The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Director criativo	André Felix
Director criativo	Luis Paulo Gatti
Director assistente criativo	André Nunes Bueno
Senior Art Director	Marcos Mendes Tanaka
Director de arte	Kauê Barbosa
Junior Art Director	Pedro Perevalo
Redator	Levente Kovacs
Redator	Michael Mrakovcic
Redator	Adam Lenart
Fotógrafo	Wade Tregaskis
Client Services Director	Levente Balint
Director de contas	Beata Stumpf
Senior Account Manager	Lilla Katona
Head of Communications	Csaba Klacsan