The Montana Meth Project - "Boyfriend"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Estados Unidos

10962

Esse anúncio faz parte da Coleção ACT Responsible

Marca: The Montana Meth Project
País: Estados Unidos

Anunciante: The Tom and Stacey Siebel Foundation

Titulo	Boyfriend
Agência	Venables Bell + Partners
Campanha	Not Even Once - Montana Meth Project
Anunciante	The Tom and Stacey Siebel Foundation
Marca	The Montana Meth Project
Data da primeira Transmissão/Publicação	2007 / 3
Sector Empresarial	Consciencialização social sobre drogas / álcool / tabaco
Legenda	Not Even Once
História	A teenage girls voice over describes how much she loves her boyfriend and how he takes care of her. S imultaneously the camera pans along a lingerie-clad teenage girl on a bed in a seedy motel room. We see an older man zip up his pants and leave. As he leaves he hands a young kid something. The young boy comes into the motel room, marginally comforts the crying girl and then bends over his bag of meth. End card: Meth, Not even Once.
Filosofia	Through juxtaposing a voice-over expressing positive thoughts, with on-camera action depicting the opposite and quite violently so the brutal effects of Meth on peoples lives was brought into sharp focus. The spots were shot in one take, underscoring their real story nature.
Problema	Through previous campaigns we had already communicated the adverse physical effects of Meth. This time around we needed to communicate the more emotional effects of Methand that Meth affects not only the user, but all the people in the users life. His family, his friends, his loved ones.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Director de arte	Rey Andrade
Realizador	Darren Aronofsky
Director criativo	Greg Bell
Produtor da agência	Susan Fisher
Executivo de contas	Jill Hartman
Redator	James Robinson
Director de arte	Ellen Springer
Director criativo	Paul Venables
Redator	Chip Waters
Produtora	Alturas Redfish Films
Produtor da agência	Craig Allen