WWF Deutschland - "Bee Radio"

Serviceplan Germany

Serviceplan Germany Munich, Alemanha

Prêmios

1253

Esse anúncio faz parte da Coleção ACT Responsible

Marca: WWF Deutschland
País: Alemanha

Anunciante: WWF

Titulo	Bee Radio
Agência	Serviceplan Germany
Campanha	Bee Radio
Anunciante	WWF
Marca	WWF Deutschland
Data da primeira Transmissão/Publicação	2023 / 5
Sector Empresarial	Questões ambientais e animais
História	The sound of nature is endangered: For decades, entire populations of wild bees have been disappearing. WWF searched for a way to make their beautiful voices heard. Together with the Federal Institute of Agriculture, we recorded the humming of wild bees and played it back to the Google tool "Hum to Search" – a tool that usually finds songs by the humming of humans. But the bees also found their voices through the Google AI and generated songs that matched the sound of their humming.The tracks selected by the bees, went live on their very own online radio station. With Bee Radio, wild bees generated money for themselves – as the income from ads went directly to the WWF wild bee fund. And they have been busy bees: From humming over 750 songs to working as program directors on Germany’s biggest private radio station. More than 1.2 million minutes were streamed.
Tipo de Mídia	Interatividade
Empresa de design sonoro	Hastings Music
Produção musical	Hastings Music
Global Chief Creative Officer	Alex Schill
Director de arte	Vivien Katholing
Redator	Nedim Aktas
Redator	Kevin Ratnayaka
Managing Partner	Alexander Nagel
Director criativo	Matthäus Frost
Director executivo criativo	Moritz Dorning
General Manager	Maximilian Florian Schöngen
Produtor da agência	Christian von zur Gathen
Produtor	Daria Treder
Managing Partner	Oscar Meixner
Agência de Mídia	MEDIAPLUS
Produtora	Nava films
EVP, Creative Officer	Till Diestel
Creative Operations Manager	Sabine Gwinner
Motion Design	Philipp Elsner