Titulo | Saved Memories |
Brief | Many trans people find it too painful to look at their childhood photographs. Childhood pictures can trigger gender dysphoria, a condition where people feel their body does not align with their true gender identity. As a result, old photographs stay packed away. The SAVED MEMORIES PROJECT is a creative community supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. At the heart of the project is a documentary short film where three inspiring trans influencers tell their stories and unpack their old photos to have these moments reimagined with AI. The call-to-action drives people to saved-memories.org, where they find detailed tutorials by project AI artist Jacque Alomo that show them how to transform their own images or those of a loved one. |
Agência | Serviceplan Germany |
Campanha | Saved Memories |
Anunciante | Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. |
Marca | Transklar e.V., Trans-Ident e.V. and Rosa Strippe e.V. |
Data da primeira Transmissão/Publicação | 2023 / 5 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | Many Trans people report that they cannot look at their childhood photos after a successful transition: "Saved Memories" transforms childhoood pictures to reflect the person’s true gender identity using artificial intelligence |
Tipo de Mídia | Case Study |
Comprimento | |
Empresa de design sonoro | Not a Machine Berlin |
Produção musical | Not a Machine Berlin |
Post | Marla Grading |
Produção | Marla Grading |
Global Chief Creative Officer | Alex Schill |
Managing Diretor | Myles Lord |
General Manager | Maximilian Florian Schöngen |
Empresa de produção | Moritz Scharl |
Chief Creative Officer | Till Diestel |
Director executivo criativo | Jan Lucas |
Director criativo | Frauke Ehlers |
Director de arte | Katrin Burkhardt |
Director de arte | Elisabeth (Lana) Kari |
Director de arte | Alexandre Levesque |
Produtor da agência | Josephine Rügge |
Realizador | Sarah Fürstenberg |
General Manager | Eva Sophie Vogelgesang |