Trojan Condoms - "Rising Time"

72andSunny

72andSunny Brooklyn, Estados Unidos

31940

Titulo	Rising Time
Agência	72andSunny
Campanha	Rising Time
Anunciante	Church & Dwight Co., Inc.
Marca	Trojan Condoms
Posted	Dezembro 2020
Sector Empresarial	Contraceptivos e testes de gravidez
História	With the country on lockdown, we knew that couples were spending more time together at home, but they weren’t having sex, they were baking bread. So to encourage them to have sex we wanted to point out the obvious, that they're using this intimate time together to bake bread, instead of being intimate.We published ‘Rising Time’, a book on Amazon for free in the Kindle store. You could download it. Read it. Follow the recipes and during each bread's rising time you received a not so subtle reminder to have sex. And throughout the 69-pages of recipes, you'd also find condom pairings with each bread recipe and subtle nods to protection—the plastic wrap—tied it all back nicely to the product. Rising Time launched on May 17th, Global Baking Day (obviously) and the couples and press stuck at home took notice.
Tipo de Mídia	Case Study
Director executivo criativo	Bryan Rowles
Group Creative Director	Nick Kaplan
Director criativo	Peter Hughes
Director criativo	Geno Burmester
Director de arte	Anne-Marie Wonder
Redator	Emily Hovis
Designer	Frank Dresmé
Group Brand Director	Scott Balalas
Brand Manager	Charlotte Peter
	Lora Schulson
Produtor executivo	Julia Laftery
Produtor	Caitlin Culhane
Estrategista	Justine Basil
Diretor de Estratégia	Sidney Henne
Design de imagens	Nate Kim