Frank Dresmé
Design Director at 72andSunny
Estados Unidos
TituloAgent on Demand
Agência
Campanha Agent on Demand
Anunciante United Airlines
Marca United Airlines
PostedNovembro 2022
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História This 15-minute “Agent on Demand” film subverts traditional media buying by using skippable pre-roll to sell a really complicated product simply, in a way that was both funny and intentionally boring. There's nothing worse than a long customer service line at the airport...so the film shows how great the Agent on Demand product is by making an ad about an airport line that you can totally skip, thanks to Agent on Demand. Viewers who fail to press “skip” are then subjected to one of the longest, most boring ads ever made featuring just one thing – a long, long, long line. Easter eggs throughout the film beg and plead viewers to skip the ad once and for all.
Tipo de Mídia Case Study
President
Chief Creative Officer
Managing Partner
Chefe de produção
Group Brand Director
Group Brand Director
Brand Director
Brand Director
Brand Manager
Brand Manager
Brand Manager
Brand Coordinator
Group Strategy Director
Group Strategy Director
Estrategista
Social Media Strategy Director
Diretor de Estratégia
Data Strategy Director
Estrategista
Director executivo criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Designer
Designer
Redator
Designer
Redator
Designer
Redator
Designer
Designer
Executive Film Producer
Executive Film Producer
Executive Experiential Producer
Produtor
Produtor
Executive Art Producer
Art Producer
Art Producer
Art Producer

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