Al Mackie
Chief Creative Officer at RAPP, London
London, Reino Unido
TituloThe Fierce Series
Agência
Campanha The Fierce Series
Anunciante RAPP
Marca RAPP
PostedSetembro 2022
Sector Empresarial Agências de publicidade
Filosofia In line with RAPP’s commitment to being Fiercely Individual, we created The Fierce Series to educate brands on missed opportunities and introduce them to the idea of Individualisation. The overarching design aesthetic encapsulated a sense of fierceness to complement the unique content. Bold and full of attitude, it amplified the reports’ key themes and pushed the boundaries of conventional business reports. We enhanced the concept of Individualisation through a set of distinctive cover designs that encouraged interaction with the reader. We approached the content through an editorial lens, handcrafting the infographics and illustrations.
Tipo de Mídia Eventos
Chief Creative Officer
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa

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