Samsung Galaxy Z Fold3 - "Curiosity Unfolded with Samsung Galaxy Z Fold3"

RAPP

RAPP London, Reino Unido

6510

Marca: Samsung Galaxy Z Fold3
País: Reino Unido

Anunciante: Samsung

Titulo	Curiosity Unfolded with Samsung Galaxy Z Fold3
Agência	RAPP
Campanha	Curiosity Unfolded
Anunciante	Samsung
Marca	Samsung Galaxy Z Fold3
Posted	Novembro 2021
Sector Empresarial	Eletrodomésticos e áudio-visual
História	To celebrate the launch of the Samsung Galaxy Z Fold3, RAPP has created ‘Curiosity Unfolded’, a campaign that sees the Founders Forum tech entrepreneurs using the Samsung Galazy Z Fold3 to pitch their inventions to children - easily the world’s most inquisitive and toughest critics. The campaign features a series of short films showing entrepreneurs using the phone’s folding functionality to help bring their ideas to life for their audience. The children then put the experts through their paces by asking probing questions. The entrepreneurs featured, including Bobby Healy, Dr Helen O’Neill and Carmen Palacios-Berraquero, have reimagined home delivery with drones, hormone health and quantum tech, and are all members of the Founders Forum. The films, showing the children reacting to the folding screen and expressing their childlike curiosity, will run online, on social media, in local press and via display and media partnerships with the Independent and Evening Standard. Alex Conaway, Head of Brand at Samsung said: “Our ongoing partnership with Founders Forum has enabled us to work with this next generation of tech entrepreneurs. It’s been fascinating to see how the notion of curiosity, along with the harshest of critics – 6 year olds, has helped these business leaders of the future challenge their own thinking. Our new foldable devices are at the heart of this activity, which is designed to demonstrate their unique new productivity and their role in new ideas that push the tech world forward. Sid Gordon, creative director at RAPP UK said: “Children are often the harshest critics and are not afraid to ask difficult questions, no matter who you are or what you do. So you have to be fully prepared, and tell your story in the simplest, most engaging way possible. This campaign really puts our entrepreneurs to the test, and demonstrates how the Samsung Galaxy Z Fold3 can help simplify everday tasks and challenges.”
Tipo de Mídia	Interatividade
Comprimento	275 seconds
Chief Creative Officer	Al Mackie
Director criativo	Sid Gordon
Director de arte	Anthony McGinty
Senior Copywriter	James Sexton
Managing Partner	Kat Bain
Director de contas	Jamie Marks
Director de contas	Lloyd Nicholls
Program Director	Amy Bedford
Senior Agency Producers	Adam Pretty
Senior Agency Producers	Kate Hinton
Diretor de Estratégia	Julian Borra
Estrategista	Nick Bain
Designer	Joe Martin
Head of 3D Motion Graphics	Jeffrey Osbourne
Realizador	Liz Unna
Produtora	Be The Fox
Editor	The White House
Post	Creative Outpost
Planejador de Mídia	Starcom