With this beautiful animated spot, online retailer OTTO shared a simple yet powerful message: what really counts at Christmas is the time we spend with the ones we love.
This film for retailer OTTO does not encourage over-consumption, but instead delivers a relevant insight during what can be a stressful time of the year. Give the most precious gift you have: time.
OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.
Problema
At Christmas OTTO wants to bring across a beautiful, yet relevant messages. This year’s message is a simple yet powerful one everyone can relate to: What really counts at Christmas is the time we spend with the ones we love.