Titulo | Window with the view |
Agência | Saatchi & Saatchi |
Campanha | Window with the view |
Anunciante | SCG |
Marca | SCG Home |
Data da primeira Transmissão/Publicação | 2020 / 4 |
Sector Empresarial | Manutenção e reparações (lar e jardim) |
História | In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign. |
Filosofia | Creative idea to register SCG Home as home renovation, home extension service provider under the concept of “the true happiness, start at home” and also promote brand omni-channel together with gaining brand preference among the target consumers. |
Problema | There’s low association of SCG Home awareness and product positioning as material building and home renovation areas. We observe the duplication in terms of product and service offering among SCG HOME multi-channels. In addition, there’s less relevancy between the brand and the target consumers. It is vital to create clear understanding on what does SCG Home stand for and help connect the whole structure in consumers’ mind that SCG Home has the product and professional service from roof to floor under the communication message “the worth, total solution for every home renovation” in more relevant context and approachable mood & tone. |
Resultado | After launch, the VDO gains positive feedback in terms of drawing high attention with clear communication message delivered as intent. The VDO has also reached 4 millions view within 2 weeks. It also drives more media cost efficiency with cheaper CPM vs. category benchmark on both platforms. |
Tipo de Mídia | Viral |
Comprimento | |
Chief Creative Officer | Sompat Trisadikun |
Director executivo criativo | Paroon Suthaveepramochanon |
Director criativo | Somchai Jiu |
Director de arte | Salin Chumwong |
Director de arte | Sompat Trisadikun |
Redator | Ruksaporn Pornkeeratikul |
Managing Diretor | Weeranuch Duangpikool |
Account Management Director | Peerajet Sringean |
Account Manager | Anongnart Harnprayong |
Executivo de contas | Ajchareeya Promma |
Produtor da agência | Chainarong Wattanathanakun |
Planeador estratégico | Paemika Vesaratchpong |
Produtora | Mum Films |
Director | Suthon Petchsuwan |
Assistant Director | Chairat Piriyawattanakul |
General Manager | Chattakul Nachaisit |
Produtor executivo | Pattarajitr Trakarnkate |
Producer | Nara Montrekul na ayudhya |
Production Manager | Sumittra Kudcharoen |
D.O.P | Teerawat Thitikornwanich |
Casting | Surangkana Suwanjinda |
Stylist | Kittisak Prasarndee |
Location Manager | Penrat Juitoop |
Pós-produção | Rattana Leedamrongprasert |
Editor | Dechmongkol Prasertsit |
Editor Support | Kritsana Thaweesang |
Colorlist | Rattana Leedamrongprasert |
Art | Dusit Yapakawong |
Produção de som | Mum Films |
Agência de Mídia | Publicis Media Thailand |