Bloknot Anapa - "Our Sea"

LLC GRAPE Rússia

2372

Titulo	Our Sea
Agência	LLC GRAPE
Campanha	Our Sea
Anunciante	Bloknot Anapa
Marca	Bloknot Anapa
Posted	Fevereiro 2020
Sector Empresarial	Peixe fresco e frutos do mar
História	The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Tipo de Mídia	Imprensa e publicações
Director criativo	Artem Filimonov
Equipa criativa	Marat Arutyunov
Director de arte	Vladimir Lifanov
Designer	Anastasia Ashukina
Designer	Fedor Nozdrin
Designer	Igor Smirnov
Produtor	Valeria Mamaeva
Produtor	Ksenia Boyarkina
Motion Designer	Andrey Geraskin
Motion Designer	Evgenia Maksimova
Colorist	Dmitry Litvinov