Titulo | Our Sea |
Brief | We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. |
Agência | LLC GRAPE |
Campanha | Our Sea |
Anunciante | Bloknot Anapa |
Marca | Bloknot Anapa |
Posted | Novembro 2019 |
Sector Empresarial | Peixe fresco e frutos do mar |
História | The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. |
Tipo de Mídia | Interatividade |
Director criativo | Artem Filimonov |
Equipa criativa | Marat Arutyunov |
Director de arte | Vladimir Lifanov |
Designer | Anastasia Ashukina |
Designer | Fedor Nozdrin |
Designer | Igor Smirnov |
Produtor | Valeria Mamaeva |
Produtor | Ksenia Boyarkina |
Motion Designer | Andrey Geraskin |
Motion Designer | Evgenia Maksimova |
Colorist | Dmitry Litvinov |