Evgenia  Maksimova
PR at Suprematika
Moscow, Rússia
TituloOur Sea
BriefWe created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Agência
Campanha Our Sea
Anunciante Bloknot Anapa
Marca Bloknot Anapa
PostedNovembro 2019
Sector Empresarial Peixe fresco e frutos do mar
História The seafood you've never tried before.
We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Tipo de Mídia Interatividade
Director criativo
Equipa criativa
Director de arte
Designer
Designer
Designer
Produtor
Produtor
Motion Designer
Motion Designer
Colorist

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