Pepsi - "Phone Coolers"

Sancho BBDO

Sancho BBDO Bogotá, Colômbia

445

Marca: Pepsi
País: Colômbia

Anunciante: PepsiCo Inc.

Titulo	Phone Coolers
Agência	Sancho BBDO
Campanha	PHONE COOLERS
Anunciante	PepsiCo Inc.
Marca	Pepsi
Data da primeira Transmissão/Publicação	2023 / 10
Sector Empresarial	Bebidas carbonadas
História	Every time we play, watch movies, or spend a lot of time on our phones, they heat up. Fortunately, there are fridges, but not the ones we know. The new digital coolers from Pepsi Zero Sugar are designed to cool down your phones. Yep! These coolers emit a short, constant, longitudinal frequency sound similar to real fridges, which moves the air particles inside your phone, essentially allowing it to ventilate. More than 100 coolers with various designs were created and featured on TikTok and Instagram Reels to refresh millions of phones. Additionally, these coolers were promoted through OOH ads, inviting people to see and hear them on their phones.
Filosofia	Cool your phone and refresh yourself with Pepsi Zero Sugar.
Problema	Every time we play, watch movies, or spend a lot of time on our phones, they heat up.
Resultado	In course.
Tipo de Mídia	Anúncios de internet
Comprimento	60 seconds
Mercado	Colômbia
Director executivo criativo	Andres Salamanca
Director executivo criativo	Diego Contreras
Director criativo	Jhonnathan Triviño
Director criativo	Luis Jorge Luna
Associate Copywriter	Juan Diego Rivera
Art Director / Designer	Juan-David Pérez
Art Director / Designer	Stephany Toro
Art Director / Designer	Andrea Ojeda
Director of Digital	Santiago Cuellar
Community Manager	Luisa Suárez
Art Director / Designer	Javier Aparicio
Art Director / Designer	David Montaño
Account Management	Kattalina Espinel
Account Management Team	Luisa Márquez
Associate Account Executive	Tatiana Gallego