| Titulo | Cleaning Range & Fruit & Veg |
| Agência | St. Luke’s Communications |
| Campanha | Ocado Own Range |
| Anunciante | Ocado |
| Marca | Ocado |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Compras online e comércio electrónico |
| Legenda | There's an Ocado Just for You |
| História | The TV ad shows an Ocado delivery van adapted into an amphibious vehicle, travelling along a canal and delivering window spray to a barge, with a voiceover saying: ‘Our cleaning essentials at a tidy price. Your home, shipshape’. The spot continues with a vegetable delivery ‘at pocket-friendly prices’ to a busy family, enabling them to cook their ‘house special’ meal. |
| Filosofia | Ocado, the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK, is launching a 360o campaign revealing a rebrand of the Ocado Own Range in a campaign to feature across TV, VOD, Digital, Social, OOH, Press and Radio from 17 September. Devised by creative agency St Luke’s, the campaign showcases new branding created in collaboration with Ocado and Jones Knowles Ritchie (JKR) - and brings to life the philosophy behind Ocado Own Range. Everyday products can improve everyday life, offering shoppers the brilliant quality they expect from Ocado, at prices they can afford every day. The above-the-line media planning and buying handled by Hearts & Science, is the first time Ocado has advertised its Own Range brand, launches on Emmerdale on ITV on Friday evening with the first of two 30” spots. The campaign will also include three 30” radio spots, press and OOH and will run for a total of eight weeks. The digital and data planning and execution is being handled by m/SIX and will serve to amplify Ocado’s Own Range message to new and existing customers utilising innovative data-driven strategies and bespoke audience segmentation across multiple channels and key partners including Facebook, Pinterest, Google and Teads. Both commercials finish with the line: ‘With our quality own range at great prices too, there’s an Ocado just for you.’ The headlines across the campaign playfully reinforce Ocado’s collaboration with its customers including: ‘Our frozen food – Your manic Monday”; “Our veggies – Your Sunday lunch trimmings”; “Our cleaning range – Your spotless Saturday” and “Our baking range – Your piece of cake”. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Outsider |
| Empresa de produção | Final Cut |
| Empresa de design sonoro | Jungle Studios |
| Director de publicidade | Lisa McDowell |
| Director de publicidade | Sarah Emerson |
| Director de publicidade | Alicia Clarke |
| Director de publicidade | Alex Locke |
| Chief Creative Officer | Alan Young |
| Creative Partner | Julian Vizard |
| Director de arte | Joanne Boyle |
| Redator | Matt Harvey |
| Chief Strategy Officer | Dan Hulse |
| Agency Planner | Tara Ellis |
| Produtor da agência | Davina Hickson |
| Diretor dos Negócios | Emily Gill-Heginbotham |
| Senior Account Director | Olive Logue |
| Senior Account Director | Samantha Cowley |
| Senior Account Manager | Maisie LaCosta |
| Account Manager | Hope Shooter |
| Executivo de contas | Sam Everett |
| Realizador | Chris Balmond |
| Produtor | Steve Elgar |
| Editor | Suzy Kearney |
| Pós produção | Nineteentwenty |
| Director de fotografia | Theo Garland |
| Producer & Project Manager | Georgie Moran |
| Photography & Retouching | Jonathan Kennedy |
| Food Stylist | Vicki Smallwood |
| Sound FX | 5A Studios |
| Designer | Tod Butler |
| Designer | Dan Forde |
| Motion & Animation | John Peter |
| Digital | Curious Productions |
| Social Media Agency | Tag |
| Media planning/buying | Hearts & Science, MMC |
| Digital Data Planning and Buying | m/SIX |
More Work
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- MARCA:
- Ocado
- AGÊNCIA:
- St. Luke’s Communications
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- MARCA:
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- AGÊNCIA:
- St. Luke’s Communications