Harry Rosen - "Hijacking the Masters"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

Prêmios

1828

Marca: Harry Rosen
País: Canadá

Anunciante: Harry Rosen

Titulo	Hijacking the Masters
Agência	Zulu Alpha Kilo
Campanha	Hijacking the Masters
Anunciante	Harry Rosen
Marca	Harry Rosen
Posted	Novembro 2022
Sector Empresarial	Vestuário
História	We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style.
Problema	Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel.
Tipo de Mídia	Case Study
Chief Creative Officer	Zak Mroueh
Director executivo criativo	Wain Choi
Director criativo	George Ault
Redator	George Ault
Director criativo	Jacob Gawrysiak
Director de arte	Jacob Gawrysiak
Account Manager	Jessica Hill
Account Manager	Robyn Morrissey
Account Manager	Cosmo Haskard
Account Manager	Chris Rosario
Planning Team	Heather Segal
Planning Team	Cameron Fleming
Director de publicidade	Trinh Tham
Director de publicidade	Kristin Meier
Director de publicidade	Tatiana Isaza
Director de publicidade	Ben Kriz
Director de publicidade	Zoë Innanen
Director de publicidade	Paul Michel
Director de publicidade	Christine Kwan
Produtora	Beach Lion
Producer	Laura Nolasco
Director criativo	Mike Nolasco
Pós produção	Zulubot
Realizador	Mike Nolasco
Realizador	George Ault
Realizador	Jacob Gawrysiak
Managing Diretor	Tom Evans
Chefe de produção	Adam Palmer
Video Editor	Max Lawlor
Post Production Supervisor	Sarah Dayus
Editor	Felipe Chaparro
Colorist	Felipe Chaparro