Jorg Riommi
Chief Creative Officer at Leo Burnett Kyiv
Kiev, Ucrânia
TituloCarol of the Bells
Agência
Campanha Carol of the Bells
Anunciante Olena Zelenska Foundation
Marca Olena Zelenska Foundation
Data da primeira Transmissão/Publicação 2022 / 12
Sector Empresarial Instituições, organizações não governamentais
Filosofia The classic Christmas carol “Carol of the Bells”, also known as "Shchedryk", gets rewritten this festive season in an appeal to support Ukraine children affected by the war — via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. The rewritten “Carol of the Bells” sheds light on this trying reality of refugee children, separated families and their inability to be together as a family this festive season – all to the jolly tune of the original Christmas Carol. Featuring the voices of Taras Topolya of the Antytila band (well-known for their collaboration with Ed Sheeran on his song 2-Step), the choristers from Veryovka Ukrainian Folk Choir and the Zernyatko children's folk ensemble, the new “Carol of the Bells” which is aptly renamed to “Carol for the Charity” makes an appeal to donate to the Olena Zelenska Foundation by following three steps. 1. Scan the song with Shazam 2. Scroll down and click on the link to the song’s YouTube video via Shazam 3. Locate the link to donate in the YouTube’s video description. With creative concept and development by Saatchi & Saatchi Ukraine, this project is also supported by BRAND UKRAINE organization and the Ministry of Foreign Affairs of Ukraine. Christmas cannot be taken away from children. But we can always give it back. ### Christmas not home Outside n’ beyond This is so wrong Shazam this song See their tears On the eyelids Pain and the fears Donate for kids Give them an Eve Those who believe Come back to home Shazam this song This is a time For all the world Help them somehow Shazam this song Oh how they want Come back to home Eve is for all Shazam this song This is the key While children sing Holy and cheer Christmas is here Merry, merry, merry, merry Christmas Merry, merry, merry, merry Christmas Those who destroy Never enjoyed Christmas at home Shazam this song Why should I run Dreams never gone Give us a hope Shazam this song Christmas is here I wanna see Hope could be grown Shazam this song Ding, dong, ding, dong Who’s at the door? Children at home! Shazam this song All Christmas deeds Made for the kids Dreams shouldn’t gone Shazam this song Oh how they want Cоme back to home Eve is for all Shazam this song This is the key While children sing Holy and cheer Christmas is here Merry, merry, merry, merry Christmas Merry, merry, merry, merry Christmas Shazam this song Shazam this song Shazam this song Shazam this song Shazam this song Shazam this song Shazam this song Shazam this song
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Communications Director
Chief Creative Director
Director criativo
Senior Art Director
Redator
Designer
Motion Designer
New Business Director
Corporate Communications Manager
Client Services Director
Account Manager
Account Manager
Câmara
Cameraman & Colorist
Backstage Director
Vocal
Management, keyboards
Musician
Musician
Musician
Acting General Director-Artistic Director
Acting Chief Choirmaster
Soloist, choir artist
Artist

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