Eleos Ukraine - "Liberty"

Leo Burnett Kyiv

Leo Burnett Kyiv Kiev, Ucrânia

493

Titulo	Liberty
Brief	During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values. In this campaign, we asked world community one simple philosophical question: WHAT IF world-known figures that symbolize peace, freedom and harmony declared that they are tired of defending true human values? What if the Statue of Liberty gets tired to stand up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony? The answer is up to everybody. So, we say: "Keep your hands up for true human values!"
Agência	Leo Burnett Kyiv
Campanha	What if I'm tired?
Anunciante	Eleos
Marca	Eleos Ukraine
Posted	Novembro 2022
Sector Empresarial	Instituições, organizações não governamentais
História	During hard and challenging times, like the war in Ukraine, people around the world tend to get tired. This can lead to disbelief in human values.
Tipo de Mídia	Imprensa e publicações
Director criativo	Anatoliy Davydov
Redator	Olena Danylchenko
Director de arte	Taras Bondarchuk
Chief Creative Officer	Jorg Riommi
Chief Creative Director	Kosta Schneider