| Titulo | The Unignorable Bill |
| Brief | We created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge. |
| Agência | Robert/Boisen & Like-minded A/S |
| Campanha | The Unignorable Bill |
| Anunciante | Coop |
| Marca | Coop |
| Posted | Janeiro 2019 |
| Sector Empresarial | Grandes armazéns, supermercados |
| História | A people-driven campaign for a chemical-free future aimed directly at the politicians in charge.By targeting the few that could actually change the law, we managed to make a difference for everyone of us. |
| Tipo de Mídia | Case Study |
| Director de arte | Mads Nicolai Mardahl |
| Director de arte | Mads Nicolai Mardahl |
| Director de arte | Rie Sloth Rasmussen |
| Director de arte | Eva Ebbensgaard |
| Director de arte | Eva Ebbensgaard |
| Estrategista | Kim Boisen |
| Account Manager | Gitte Andersen |
| Account Manager | Gitte Andersen |
| Digital | Victor Petri |
| Digital | Victor Petri |
| Produtora | Gobsmack Productions |
| Produtora | Gobsmack Productions |
| Realizador | Mike Nybroe |
| Producer | Christina Erritzoe |
| Producer | Christina Erritzoe |
| Editor | Magnús Sveinn Jónsson |
| Empresa de design sonoro | Bjørn Vidø |
| Editor | Magnús Sveinn Jónsson |
More Work
SEE ALLThe Green search
- MARCA:
- Andel
- AGÊNCIA:
- Robert/Boisen & Like-minded A/S