Korean National Police Agency - "Knock Knock (Film)"

Cheil Worldwide

Cheil Worldwide Seoul, Coréia do Sul

Prêmios

6283

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Korean National Police Agency
País: Coréia do Sul

Anunciante: Korean National Police Agency

Titulo	Knock Knock (Film)
Agência	Cheil Worldwide
Campanha	Knock Knock
Anunciante	Korean National Police Agency
Marca	Korean National Police Agency
Posted	Março 2023
Sector Empresarial	Governo e outras instituições
História	During the pandemic, there was a global surge in reports of domestic violence, except in Korea where they decreased. Data indicated that over 80% of the victims were females, and according to experts’ analysis, these women were unable to report the abuse because they were confined in the same small space with their abusers.
Filosofia	In an environment where it was increasingly difficult to report abuse, ‘Knock Knock’ provided a sustainable solution that enabled predominantly female victims to call for help without using words, thus helping them regain control of a situation they never should have been in.
Tipo de Mídia	Case Study
Comprimento	120 seconds
Director criativo	Seongphil Hwang
Redator	Seungree Kang
Creative Strategy	Junpyo Kim
Director de arte	Taeyul Ko
Director de arte	Suntaeck Kim
Global Copywriter	Hyoeun Jeon
Designer	Wanmo Koo
Designer	Jeakyun Kim
Designer	Sungjin Lee
Empresa de design	Bounce Creative
Produtora	Junpasang Production
Produtor executivo	Kyounghyun Kim
Designer de produção	Seunghyun Jo
Produtor	Minkyoung Choi
Compositor	Jawan Gu
Sound / Music	On the Track
Sound Designer	David Kwon
Produtora	Winning habit
Realizador	Hyungseok Song
Editor	Jungdae Min
Flame Artist	Jinhee Lee
Colorist	Wonwoo Choi
Pós produção	Sogeukjang
Pós produção	Aura
Cinematografia	Junsung Yoon
Fotógrafo	Choongsun Park