Samsung Galaxy S22 Ultra - "Tiger in the City"

Cheil Worldwide

Cheil Worldwide Seoul, Coréia do Sul

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Marca: Samsung Galaxy S22 Ultra
País: Coréia do Sul

Anunciante: Samsung

Titulo	Tiger in the City
Agência	Cheil Worldwide
Campanha	Tiger in the City
Anunciante	Samsung
Marca	Samsung Galaxy S22 Ultra
Data da primeira Transmissão/Publicação	2022 / 2
Sector Empresarial	Telemóveis e pagers
História	In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home campaign using a giant 3D billboard that grabbed a worldwide attention. Just before the Galaxy Unpacked 2022, one of the most anticipated tech events of the year where Samsung reveals its latest innovations, the global activation took place at landmarks of the world’s most vibrant cities including New York, London, Dubai, Kuala Lumpur, Beijing, Shanghai, Guangzhou, and Seoul to build up anticipation towards the new Galaxy S22 series. Titled “Tiger in the City," the campaign integrates key aspects of the Galaxy brand and innovations of the new product series. Tiger, symbolizing courage and fearlessness, takes a huge leap conveying the Galaxy brand’s bold move over the past decades reshaping the world through mobile innovations. Tiger is also known for its powerful night vision, a feature that connects to the power of new Galaxy series' advanced Nightography capabilities.
Tipo de Mídia	Digital Billboard/Poster
Mercado	Estados Unidos, Emirados Árabes Unidos, China, Coréia do Sul, Malásia, Reino Unido
Director criativo	Seongphil Hwang
Director de arte	Suntaeck Kim
Director de arte	Taeyul Ko
	Junpyo Kim
Redator	Sungwon Won
Project Manager	Euisun Chung
Director de contas	Choong Young Woo
Executivo de contas	Bruce Sung
Executivo de contas	Heejeong Yun
Account Coordinator	Eun Kyo Yang
Visual Director	Hyo-Sang Lim
Produtora	Junpasang Production
Produtor executivo	Kyounghyun Kim
Sound Designer	Sunglae Hong
Print Production Company	Bounce Studio
Creative Designer	Wanmo Koo