Amnesty International - "Write for Rights - blue "

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canadá

3410

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Amnesty International
País: Canadá

Anunciante: Amnesty International Canada

Titulo	Write for Rights - blue
Agência	Cossette Communication-Marketing
Campanha	Write for Rights 2019
Anunciante	Amnesty International Canada
Marca	Amnesty International
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Instituições, organizações não governamentais
Legenda	Write for Rights.
História	Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec.
Tipo de Mídia	Imprensa e publicações
Director de publicidade	Isabelle Langlois
Director de publicidade	Khoudia Ndiaye
Director de publicidade	Andréanne Pâquet
Equipa criativa	Anne-Claude Chénier
Equipa criativa	Geneviève Duquette
Equipa criativa	Alexandre Jutras
Equipa criativa	Dorian Coureau
Equipa criativa	François Julien Rainville
Equipa criativa	Thibaut Delelis
Estrategista	Hugo Fournier
Account Manager	Olivier Charbonneau
Account Manager	Florence Girard-Leblanc
Ilustração	Anna Goodson
Ilustração	Sébastien Lépine
Print Producer	Mario Levesque
Print Producer	Mathilde Marletaz
Media Manager	Hélène Gingras
Media Manager	Marie-Pierre Desrochers