Victor Odo
Creative technologist at FCB Brasil
São Paulo, Brasil
TituloRe-reborn
Agência
Campanha Re-reborn
Anunciante Clube de Criação de SP
Marca Clube de Criação
Data da primeira Transmissão/Publicação
Sector Empresarial Agências de publicidade
História Technology and creativity evolve at a dizzying pace. So how to promote the Brazilian Creative Club Festival in a way that was truly new? With an idea that changes like the world: every second. An exclusive algorithm turned every aspect of the campaign into a mutating one: logo, tagline, colours and typography. The result was nine different live posters; each version of them could be seen only once, during a campaign that never repeated itself.
Tipo de Mídia Case Study
Advertising Agency
Design Agency
Chief Creative Director
Director executivo criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Director de arte
Produtora
Produtora
Realizador
Producer
Produtor da agência
Produtor da agência
Produtor da agência
Creative technologist
Creative technologist
Account Manager
Account Manager
Account Manager
Account Manager
Director de media
Director de media
Project Manager

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