|Titulo||Re-Reborn - Old school|
|Anunciante||Clube de Criação de SP|
|Marca||Clube de Criação|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Agências de publicidade|
|Filosofia||The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.|
|Tipo de Mídia||Packaging, marcas e design|
|Advertising Agency||FCB Brasil|
|Design Agency||FCB Brasil|
|Media Company||FCB Brasil, São Paulo|
|Planejador de Mídia||Fábio Freitas|
|Planejador de Mídia||Vinicius Loschiavo|
|Agency Account Executive||Elton Longhi|
|Agency Account Supervisor||Vanessa Hannud|
|Agency Account Supervisor||Isabel Lunardelli|
|Agency Account Director||Pedro Fuhrer|
|Chief Creative Officer||Joanna Monteiro|
|Director executivo criativo||Fabio Simoes|
|Creative Director||Romero Cavalcanti|
|Director de arte||Rafael Beretta|
|Director de arte||Juliana Utsch|
|Director de arte||Yan Esteves|
|Agency Producer||Ricardo Magozo|
|Agency Producer||Pedro Lazzuri|
|Agency Producer||Mariana Golpian|
|Agency Producer||Natasha Zaminiani|
|Creative Technologist||Marcio Bueno|
|Creative Technologist||Victor Odo|
|Project Manager||Suelen Mariano|
|Animation Company||FCB Brasil, São Paulo|
|Produtora||Saigon, São Paulo|
|Produtor executivo||Marcelo Altschuler|
|Director de fotografia||Felipe Hermini|
|Art Assistant||Pevê Azevedo|
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