Nicolás Pérez
Associate Creative Director at Schafer Condon Carter
Chicago, Estados Unidos
TituloBurger King's Virtual Homecoming
Agência
Campanha Burger King's Virtual Homecoming
Anunciante Burger King
Marca Burger King
Data da primeira Transmissão/Publicação 2020 / 8
Sector Empresarial Restaurantes e comida rápida
Legenda The first Burger King you can visit online, to win Whoppers in real life
História During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Filosofia The first Burger King you can visit online, to win Whoppers in real life
Problema During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon.
Resultado With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Tipo de Mídia Gaming
Comprimento
Chief Creative Officer
Director criativo
Director de arte
Redator
Director de contas
Executivo de contas

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