Diana Caverly
Global Chief Strategy Officer at MRM
Greater Detroit Area, Estados Unidos
TituloSunday Grannies
Agência
Campanha Sunday Grannies
Anunciante Vodafone
Marca Vodafone Romania
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Serviços de telecomunicações
História In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home.
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Redator
Director de arte
Client Services Director
Director de contas
Account Manager
PR manager
AV Manager
AV Producer

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