Titulo | Sunday Grannies |
Agência | MRM//McCann |
Campanha | Sunday Grannies |
Anunciante | Vodafone |
Marca | Vodafone Romania |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Serviços de telecomunicações |
História | In order to prove that technology can help anyone improve his life, we launched a social experiment that fights loneliness among the hundreds of thousands of old people in Romania who live in solitude. We put Facebook in the hands of two lonely grannies who loved to cook, but had no one to share their meals with, and brought them together with students who missed the traditional Sunday goodies. The Grannies posted the menu and students book a chair at their tables, bringing joy to their lonely home. |
Tipo de Mídia | Case Study |
Comprimento | |
Director executivo criativo | Catalin Dobre |
Redator | Ruxandra Papuc |
Director de arte | Daniel Strugariu |
Client Services Director | Dana Hogea |
Director de contas | Doina Ionescu |
Account Manager | Carmen Marin |
PR manager | Carmen Bistrian |
AV Manager | Tiberiu Munteanu |
AV Producer | Alexandru Platon |