Philadelphia - "It’s Simply Better with Philadephia 2"

Ogilvy UK

Ogilvy UK London, Reino Unido

1119

Marca: Philadelphia
País: Reino Unido

Anunciante: Mondelez

Titulo	It’s Simply Better with Philadephia 2
Agência	Ogilvy UK
Campanha	It’s Simply Better with Philadephia
Anunciante	Mondelez
Marca	Philadelphia
Data da primeira Transmissão/Publicação	2023 / 3
Produto	n/a
Sector Empresarial	Queijos
Legenda	it’s simply better with Philadelphia
História	The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Tipo de Mídia	Exterior
Director de publicidade	Kirsten McPherson
Director de publicidade	Raphael Capitani
Director de publicidade	Nancy Galvin
Director criativo	Andy Davis
Equipa criativa	Bernard Burton
Equipa criativa	George Walters
Approval Client	Peter Park
Director de contas	Kathryn Smith
Diretor de Estratégia	Edward Perenyi
Project Manager	Phoebe Salter
Produtora	Prodigious UK
Creative Director	Andy Davis
Creative Team	Bernard Burton & George Walters
Design Team	Joe Glover, Edie Paskin
Client Lead	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Offline Production	Sue Streatfield
Art-Buying	Ross Walker