Titulo | More Than You Can Imagine 2 |
Agência | BBH Shanghai |
Campanha | More Than You Can Imagine |
Anunciante | Carabao Energy Drink |
Marca | Carabao |
Data da primeira Transmissão/Publicação | 2018 / 9 |
Sector Empresarial | Bebidas carbonadas |
Filosofia | Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Arthur Tsang |
Director executivo criativo | Yinbo Ma (ECD) |
GCD | Haoxi Lu |
Director assistente criativo | Blue Lu |
Diretor dos Negócios | Arto Hampartsoumian |
Diretor dos Negócios | Charlotte Sng |
Account Manager | Jane Chen (AD) |
Account Manager | Siying Goh (AAD) |
Account Manager | Joy Min (AM) |
Planner | Matt Nolan (PD) |
Planner | Jessie Wu |
Produtora | Black Sheep Studios |
Co-production | A New Life Films and NakiD |