Carabao - "More Than You Can Imagine 1"

BBH Shanghai

BBH Shanghai Shanghai, China

2564

Titulo	More Than You Can Imagine 1
Agência	BBH Shanghai
Campanha	More Than You Can Imagine
Anunciante	Carabao Energy Drink
Marca	Carabao
Data da primeira Transmissão/Publicação	2018 / 9
Sector Empresarial	Bebidas carbonadas
Filosofia	Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Chief Creative Officer	Arthur Tsang
Director executivo criativo	Yinbo Ma (ECD)
GCD	Haoxi Lu
Director assistente criativo	Blue Lu
Diretor dos Negócios	Arto Hampartsoumian
Diretor dos Negócios	Charlotte Sng
Account Manager	Jane Chen (AD)
Account Manager	Siying Goh (AAD)
Account Manager	Joy Min (AM)
Planner	Matt Nolan (PD)
Planner	Jessie Wu
Produtora	Black Sheep Studios
Co-production	A New Life Films and NakiD