Burger King - "Whoppa ona Whopper"

BBH

BBH London, Reino Unido

Prêmios

3422

Marca: Burger King
País: Reino Unido

Anunciante: Burger King

Titulo	Whoppa ona Whopper
Brief	Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world.
Agência	BBH
Campanha	Whoppa ona Whopper
Anunciante	Burger King
Marca	Burger King
Posted	Novembro 2021
Sector Empresarial	Restaurantes e comida rápida
História	When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR.
Tipo de Mídia	Case Study
Chief Marketing Officer (CMO)	Katie Evans
Director assistente criativo	Ben Edwards
Director assistente criativo	Guy Hobbs
Director criativo	Felipe Guimaraes
Chief Creative Officer	Stephen de Wolf
Social Creative	James McComb
Diretor de Estratégia	Saskia Jones
Produtor da agência	Georgia Dickinson
Produtor	Thom Godsill
Lead Music Supervisor	Hywel Evans
Designer	Ali Freeman
Designer	Josh Bailey
Designer	Christian Tunstall
Produtora	Dimension Studios
Produtora	SNK Films
Produtora	Bully Entertainment
Produção de som	String
Produção de som	String & Tins
BSS Photographer	Korrie Powell
Produção musical	Warner Chappell
Produção musical	Parlophone Records