Director criativo
at
Be The Fox
| Titulo | Fridge |
| Agência | Be The Fox |
| Campanha | Dri-Pak Xmas |
| Anunciante | Dri-Pak |
| Marca | Dri-Pak |
| Data da primeira Transmissão/Publicação | 2023 / 11 |
| Sector Empresarial | Produtos de limpeza, sabões, detergentes |
| Filosofia | Dri-Pak, a leading provider of traditional cleaning products, has unveiled its first ever Christmas advertising and marketing campaign created by Creative & Production Agency, Be The Fox, to show how the range of Kitchen cupboard soda crystals and bicarb products can help clean-up this Christmas. The multichannel retro-style creative uses handy ‘how-to’ films to show viewers how the products can help keep houses clean and tidy for festive hosting. A big green rubber glove, sporting a jaunty Santa hat, features in a miniature kitchen and living room to show Dri-Pak products working their magic on seven common festive cleaning scenarios; from removing red wine stains on the carpet and tackling burnt pans to cleaning greasy ovens and refreshing smelly fridges. All the fifteen second films are accompanied by a catchy jingle and handy instructions on-screen to help viewers remember the cleaning tips! The campaign will run until 31st January 2024 across TikTok, Meta, YouTube, Yahoo, Mail Online, Guardian Online and Teads and on Dri-Pak's social channels, leveraging the go-to media platforms for cleaning enthusiasts, influencers, and everyone in search of cleaning-up tips this Christmas. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produtora | Be The Fox |
| Realizador | James Eldridge |
| Director criativo | Trak Ellis-Hill |
| Produtor executivo | Megan Price |
| Account Manager | Tanya Singh |
| Produtor | Tori Campbell-Eldridge |
| Director de fotografia | Jordan Kai Wright |
| Editor | Molly Noble |
| Agência de Mídia | Root Media |
More Work
SEE ALLThe Fast 800
- MARCA:
- The Fast 800
- AGÊNCIA:
- Be The Fox
Toilets
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
Wine
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
Dishwasher
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
Oven Cleaning
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
Burnt Pans
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
Greasy Pots
- MARCA:
- Dri-Pak
- AGÊNCIA:
- Be The Fox
DISCOVERY Moisturiser
- MARCA:
- Bulldog Skincare
- AGÊNCIA:
- Be The Fox
Ooh...Someone's Hormonal
- MARCA:
- Hertility
- AGÊNCIA:
- Be The Fox