The Economist - "Echo Chamber"

AMV BBDO

AMV BBDO London, Reino Unido

4041

Marca: The Economist
País: Reino Unido

Anunciante: The Economist

Titulo	Echo Chamber
Agência	AMV BBDO
Campanha	The Economist
Anunciante	The Economist
Marca	The Economist
Data da primeira Transmissão/Publicação	2020 / 1
Sector Empresarial	Jornais, revistas e livros
Legenda	Escape the chamber chamber chamber
Filosofia	In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday.
Tipo de Mídia	Exterior
Chief Marketing Officer (CMO)	Mark Cripps
SVP, Global Head of Subscriptions Marketing	Mark Beard
Director criativo	Nicholas Hulley
Director criativo	Nadja Lossgott
Equipa criativa	Augustine Cerf
Equipa criativa	Lauren Peters
Planeador estratégico	Mike Alhadeff
Planeador estratégico	Craig Mawdsley
Account Management	Gemma Troup
Produtor da agência	Katie Fewster
Agência de Mídia	UM London
Director de media	Allison McMordie
Director de contas	Phil Hampson
Group Business Director	Simon Clark
Business Affairs	Maxine Thompson