The Chicago International Film Festival - "Life Scripted Live"

Ogilvy Chicago

Ogilvy Chicago Chicago, Estados Unidos

Prêmios

1627

Marca: The Chicago International Film Festival
País: Estados Unidos

Anunciante: The Chicago International Film Festival

Titulo	Life Scripted Live
Agência	Ogilvy Chicago
Campanha	Life, Scripted
Anunciante	The Chicago International Film Festival
Marca	The Chicago International Film Festival
Data da primeira Transmissão/Publicação	2021 / 10
Sector Empresarial	Feiras, eventos e festivais
História	Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Tipo de Mídia	Case Study
Comprimento	107 seconds
Deputy Chief Creative Officer, Worldwide	Joe Sciarrotta
Director executivo criativo	Dave Loew
Executive Design Director	Gabe Usadel
Director executivo criativo	Luis Gabriel Ramirez Arias
Group Creative Director	Hital Pandya
Design Creative Director	Connor Fleming
Redator	Hannah Lacava
Director de arte	Summers Ford
Design Director	Lucia Vaughan
Design Director	Sho Watanabe
Produtor executivo	Gayle McCormick
Produtor	Mackenzi Schumann