Titulo | Bring a lil heat |
Agência | Ogilvy South Africa |
Campanha | Bring a lil heat |
Anunciante | KFC |
Marca | KFC |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Sector Empresarial | Restaurantes e comida rápida |
Filosofia | KFC South Africa is bringing the heat with a globe-trotting new spot to launch its Spicy Zinger Nuggets. Directed by Great Guns’ Grant de Sousa through They Shoot Films, the musical ad follows two friends hilariously one-upping each other when they realise KFC’s nuggets can be enjoyed ‘whenever, wherever’. Creatively devised by Ogilvy Johannesburg, the spot takes viewers on a journey across a variety of locations, ranging from the everyday to the downright fantastical. Proving that the new snack can bring the heat anytime and anywhere, we watch as some friendly rivalry escalates from enjoying the nuggets whilst binging on TV shows and during Zoom calls, to gravity-defying meditation and crocodile-infested video game-esque adventures. With a three week turnaround and only two days to shoot, the various scenes had to be split between on-location filming and set builds. In line with the tongue-in-cheek tone of the spot, the team were able to give the locations a stylised aesthetic, leaning on the studio day to build sets of various sizes and accommodate the globe-trotting stars of the ad. Sets included a 10x3 meter water tank, complete with mountains of greenery to emulate a jungle location for the crocodile river scene. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Marketing Officer (CMO) | Dhruv Kaul |
Marketing Director | Grant Macpherson |
Marketing Director | Suhayl Limbada |
Marketing Manager | Hloni Mohope |
Brand Manager | Lynette Ngwata |
Director executivo criativo | Peter Little |
Director criativo | Safaraaz Sindhi |
Senior Art Director | Johann Witbrood Botha |
Senior Copywriter | Abas Rashid |
Group Account Director | Lungi Ngobese |
Agency TV Producer | Tsakane Mogale |
Produtora | They Shoot Film |
Produtora | Great Guns SA |
Realizador | Grant De Sousa |
Produtor executivo | Darren Michael Gordo Gordon |
Produtor | Saskia Rosenberg Haak |
PM | Pia Caverni |
Director de fotografia | Rick Joaquim |
Grip | Brent Webb |
Gaffer | Thomas Wahl |
Art Direction | Steph & Arthur |
Wardrobe | Hannah Smith |
Hair and Makeup | Debra Nicol |
Ad | Sean O' Sullivan |
Food Stylist | Bianca Delides |
Stunt | xtreme sfx |
Stunt | JP van der Merwe |
Stunt | Jacques van der Merwe |
Sound Recordist | David Seapose |
Unit | Mandla Madi |
2nd unit Director & Researcher | Wandile Xaba |
Offline | Evi Katz |
Offline | Left Post Productions |
Online, Animation & VFX | Charmaine Greyling |
Online, Animation & VFX | Strangelove |
Music & Sound Design | Audio Militia |
Sound & Music Head Producer | Catherine Grenfell |
Colorist | Nic Apostoli |
Storyboard | Mark Risk |