| Titulo | Vitamin S (DIG) |
| Agência |
GALERIA.ag
|
| Campanha |
Dirt is Good
|
| Anunciante |
Unilever
|
| Marca |
Omo
|
| Data da primeira Transmissão/Publicação |
2023 / 7
|
| Sector Empresarial | Produtos de limpeza, sabões, detergentes
|
| Legenda | Dirt is Good |
| Filosofia | Recently, a new hype has spread all over the internet: a revolutionary supplement called Vitamin S (DIG). After many influencers showing great interest in the product, as it was constantly reported as sold out in its only sales channel, the brand revealed that all miracle attributes from this vitamin were actually the benefits you get when you live life without worrying about dirty or stains. Crafted and developed by the Brazilian agency GALERIA.ag, the stunt brings back OMO’s iconic concept “Dirt is Good” (DIG). The campaign was divided into two stages. The first one started on the internet, with the participation of great content creators from Brazil, who sparked their followers’ curiosity by posting a series of stories about the Vitamin S (DIG). Betting on easter eggs and evoking desire, the campaign, which was also supported by the agency’s social and influence strategy, used the unboxing of the fictional brand’s products to create a buzz. One of the key points of the project’s first stage was the launch of the Vitamin S (DIG) site, which included testimonials from “consumers”, as well as the vitamin itself, together with its brand’s products such as t-shirts and squeezes. Surprisingly, they were always sold out. In the second stage, the campaign revealed that the Vitamin S (DIG) magic formula simply didn’t exist, thus it’s never been available for sale and that, actually, this was an action run by OMO for the benefits of getting dirty. With the second stage initiated, the narrative started to spread over Brazilian TV with special product placement actions and exclusive breaks. |
| Tipo de Mídia |
Web site
|
| Mais Informações | https://vitamina-s.com/ |
| Chief Creative Officer |
Rafael Urenha
|
| Creation and Innovation Executive Direction |
Rafael Caldeira
|
| Head of Design |
Renan Monjon
|
| Head of Design |
Saulo Monjon
|
| Director criativo |
Cristiane Albano
|
| Redator |
Danielle Bontempo
|
| Redator |
Lucas Pereira
|
| Redator |
Rebeca Avila
|
| Director de arte |
Felipe Pires
|
| Account Management |
Ana Helena Coutinho
|
| Account Management |
Gabriela Mongiat
|
| Account Management |
João Santana
|
| Approval Client |
Giovanna Gomes
|
| Approval Client |
Yasmine Antacli
|
| Approval Client |
Vinicius Menezes
|
| Approval Client |
Iury Froes
|
| Approval Client |
Amanda Guida
|
| Approval Client |
Daniela Pereira
|
| Approval Client |
Adriele Gonçalo
|
| Approval Client |
Bárbara Camargo
|
| Strategy Team |
Carol Mello
|
| Strategy Team |
Thayssa Szymanskyj
|
| Strategy Team |
Fabiana Brasil
|
| Strategy Team |
Camila Maciel
|
| Public Relations |
Patricia Capuchinho
|
| Public Relations |
Mariana Novaes
|
| Public Relations |
Fernanda Gil
|
| Social Media Team |
Fernando Sahb
|
| Social Media Team |
Marcello Pereira
|
| Social Media Team |
David Souza
|
| Social Media Team |
Mariana Sousa
|
| Project Manager |
Ana Ribeiro
|
| Project Manager |
Marione Oliveira
|
| Graphic and Digital Production Direction |
Marcos Moura
|
| Graphic Production |
Durval Brum
|
| Post Production Coordinator |
Pablo Felix
|
| Proofreading |
Teresa Montes
|
| Integrated Production |
Ducha Lopes
|
| Integrated Production |
Fabio Truci
|
| Integrated Production |
André Celli
|
| Integrated Production |
Fernanda Assato
|
| 3D Artist |
Leandro Beltran
|
| 3D Artist |
Felipe Torquato
|
| Simulation |
Leandro Beltran
|
| Lookdev |
Leandro Beltran
|
| Lookdev |
Jonas Bernardi
|
| Fotógrafo |
André Leigo
|
| Media Team |
Gabriela Liparelli
|
| Media Team |
Paulo Borba
|
| Media Team |
Tais Salvi
|
| Media Team |
Simão Trindade
|
| Media Team |
Gabriela Andrade
|
| Media Team |
Lindsey Novaes
|
| Digital Agency |
MYND
|
| Social and Influence/Execution |
Daniela Pereira
|
| Social and Influence/Execution |
Adriele Gonçalo
|
| Social and Influence/Execution |
Bárbara Camargo
|
| Social and Influence/Execution |
Fátima Pissarra
|
| Social and Influence/Execution |
Carlos Scappini
|
| Social and Influence/Execution |
José Cirilo
|
| Social and Influence/Execution |
Cadu Aun
|
| Social and Influence/Execution |
Mariana Campos
|
| Social and Influence/Execution |
Thais Semmer
|
| Social and Influence/Execution |
Gisele Silva
|
| Social and Influence/Execution |
Erica Rocha
|
| Social and Influence/Execution |
Gabriela Salles
|
| Social and Influence/Execution |
Pedro Ramos
|
| Social and Influence/Execution |
Violeta Rivas
|
| Social and Influence/Execution |
Flavia Alvarenga
|
| Social and Influence/Execution |
Bruna Gomes
|
| Social and Influence/Execution |
Rosy Vieira
|
| Social and Influence/Execution |
Kyse Rodrigues
|
| Social and Influence/Execution |
Otavio Januário
|
