The Stuttering Association for the Young - "In the Spotlight"

BBDO New York

BBDO New York New York, Estados Unidos

2392

Titulo	In the Spotlight
Agência	BBDO New York
Campanha	In the Spotlight
Anunciante	The Stuttering Association for the Young (SAY)
Marca	The Stuttering Association for the Young
Data da primeira Transmissão/Publicação	2021 / 9
Sector Empresarial	Acções caridade, fundações, voluntariado
História	This PSA had 2 objectives. First, to give kids who stutter the confidence to embrace their voices. And two, to encourage the rest of us to be patient, and give kids who stutter the space they need to say what they want to say. Testing proved that the PSA was highly effective. After watching the PSA, 60% of teens agreed that “living with a stutter is more challenging than I thought”. 63% said they were “more likely to interact with People who Stutter”.
Tipo de Mídia	Televisão
Comprimento	60 seconds
VFX Company	The Mill New York
Worldwide Chief Creative Officer	David Lubars
Director criativo	Lance Vining
Director criativo	Gary Toit
Redator	Aaron Marshall
Produtor da agência	Whitney Husnik
Music Producer	Julia Millison
Diretor de Estratégia	Dexter Blumenthal
Estrategista	Isabel Rendon
Produtora	Hungry Man
Realizador	Alex Gorosh
Produtor	Sherra Fermino
Director de fotografia	Eric Ulbrich
Audio Post Production	Lime Studios